Black Magic

Black Magic started out as a single product, a thick silicone trim shine packaged in a squeeze bottle and applied to trim and bumpers with a cloth or sponge. Consumers started using it on tires as well because it stayed shiny longer than competitor’s products.

The success of this tire care product in the 1990’s demonstrated the need for tire shine products, so the scientists and marketers developed Black Magic Tire Wet to provide a professional quality tire shine to the retail market. Black Magic Tire Wet was so successful that it soon outshined the original Black Magic trim and is now the #1 selling tire dressing in the US retail market.
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